Designing calm into a healthcare app patients actually trust.
Client
Connect 2 Clinic
Year
2022
Connect2Clinic helps patients in tier-2 and tier-3 cities book doctors online. Most users are anxious, many are over 55, and almost all of them open the app during a difficult moment. This case study is about removing friction from those moments, not adding more screens to them.
Scope of Work
Project images are handled through multi-reference.
This flexible image system allows you to showcase your work in its best light on project pages. Multi-reference lets you upload images to your CMS and select the ideal ratio for each specific context, add custom descriptions, and create side-by-side image comparisons - all while maintaining visual consistency throughout your portfolio.
Reflection
Designing for return, not just for use.
"Financial products are deeply tied to behavior, confidence, and habit. The challenge wasn't a better interface. It was designing an experience users would genuinely want to come back to."
This project highlighted how financial products are connected to user behavior, confidence, and long-term habits. The challenge was not simply creating a better interface, but designing an experience users would genuinely want to return to consistently.
Designing for motivation required balancing clarity, trust, and engagement without overwhelming users a balance that shaped every screen, every interaction, and every moment of feedback in the final product.
